As part of the website redesign process for this female advocacy nonprofit, my market research uncovered the most prominent demographic characteristics of people concerned with female advocacy and youth education.
I used findings to determine a strategy how to best reach them - to drive more awareness about the organization and refresh the site design to render on mobile devices.
Girls at Work now has a responsive website that accepts mobile donations and over 3,000 Facebook followers.
Client: Girls at Work Industry: Nonprofit Date: 2015
I designed the visual interface and branding (including 508-compliant color palette) for a mobile application for travelers. This app is created for persons planning a trip or returning from travel within geographical areas countries at high risk for Zika or Zika-affected regions.
The Tagr team realized that although street art and mural art were being created, it wasn’t being captured or archived. Nor were artists being recognized for their fantastic work. Art lovers couldn’t find artwork in realtime or missed the opportunity to see it while it was still up.
After interviews with artists and art lovers, we wanted to create a space for people to identify and preserve artwork from all over the world. The app was created for artists to share their story and to be recognized for their creative contributions.
The app launched in the App store in March 2016.
Client: Tagr Industry: Startup Date: 2016
Kitchen Table App
This L.A.-based food-sharing startup created a space unlike competitors and wanted to grow their user base and have users advocate for their app.
By providing stakeholder interview summary and market research summary as infographics, our client was excited to dig into the documentation, thus resulting in all stakeholders being on the same page.
Through creation of user personas, user scenarios, and feature value matrix, our work supported the release of phase one of the app by helping the client prioritize features to include.
Our client needed a site to be responsive across standard screens and optimized for loading speed, performance, and SEO, to ultimately increase mobile ad revenue.
As a partner to a leading entertainment marketing agency, our UX expertise supported users by facilitating discovery of popular content such as video clips and contests.
We provided UX tasks and deliverables such as content audit, feature value matrix, and responsive wireframes to promote user interactivity and improve mobile retention.
Client: The Wendy Show Industry: Entertainment Date: 2016
Feature Value Matrix
In 2014, Moviefone wanted to refresh their desktop website to showcase their new brand and provide easier access to logistical information about movie showtimes.
As UX designers, our goal was to provide specifics of who and what exactly were users seeking. We performed research on the primary audiences to specify habits and behaviors target users. Through user interviews and focus groups we validated our research findings.
We discovered key target audiences to attend to increase number of users and amount of time spent on the site and leverage social media to push users to site.
Client: Moviefone Industry: Entertainment Date: 2014
User personas are a fictional profile of an actual type of website/app visitor that defines their goals and behaviors. These helps us better understand what visitor types expect to experience and want to accomplish by using a digital product.
Feature Value Matrix
It indicates the priority and hierarchy of tasks that may be performed by different user types. It takes all the features (or tasks) you’d like to include on your website/app and puts a weighting of importance to each one.
Bubble maps and mind maps group content into logical buckets, allowing us to better plan the structure of the website.
Medtronic HealthRise Website
I created a visual interface and infographics, maps, and, charts to promote a 5-year, $17 million global effort designed to expand access to care for cardiovascular disease and diabetes among underserved populations.
Client: Medtronic Industry: Healthcare Date: 2015
Health Finance and Governance Website
During the web development process, we created User Personas to uncover the goals, pain points, and behaviors for each user type. By identifying similar pain points, such as website loading times, the web team was able to prioritize features to include that aligned with business requirements.
I designed the website interface as part of a set of branded materials to highlight program focus areas in finance and governance.