PROJECT GOAL Girls at Work, a female advocacy non-profit, needed to drive more awareness about the organization and refresh the site design to render on mobile devices.
WHAT WE DID We studied market research to uncover the most prominent demographic and characteristics of people concerned with female advocacy and youth education. We then created user proto-personas to determine a strategy of how to best reach them.
THE OUTCOME Girls at Work now has a responsive website that accepts mobile donations and over 3,000 Facebook followers.
Client: Girls at Work Industry: Non-profit Date: 2015
Kitchen Table App
PROJECT GOAL This L.A.-based food-sharing startup created a space unlike competitors and wanted to grow their user base and have users advocate for their app.
WHAT WE DID By providing stakeholder interview summary and market research summary as infographics, our client was excited to dig into the documentation, thus resulting in all stakeholders being on the same page.
Through creation of user personas, user scenarios, and feature value matrix, our work supported the release of the first iteration of the app by helping the client prioritize features to include.
I conducted user research and created wireframes for the website redesign of this member-based organization. I collaborated with a visual designer and digital strategist to create a homepage experience that tells a story while promoting AAHA’s products and services.
Client: American Animal Hospital Association Industry: Association, Non-profit Date: 2019
New design of Homepage
Expanded navigation menu
PROJECT GOAL The Tagr team realized that although street art and mural art were being created, it wasn’t being captured or archived. Nor were artists being recognized for their fantastic work. Art lovers couldn’t find artwork in realtime or missed the opportunity to see it while it was still up.
WHAT WE DID After interviews with artists and art lovers, we wanted to create a space for people to identify and preserve artwork from all over the world. The app was created for artists to share their story and to be recognized for their creative contributions.
THE OUTCOME The app launched in the App store in March 2016.
Client: Tagr Industry: Startup Date: 2016
PROJECT GOAL Moviefone wanted to refresh their desktop website to showcase their new brand and provide easier access to logistical information about movie showtimes.
WHAT WE DID As UX designers, our goal was to provide specifics of who and what exactly were users seeking. We performed research on the primary audiences to specify habits and behaviors of target users. We then validated what we learned through market research through user interviews and focus groups.
WHAT WE LEARNED We discovered the key target audiences to focus on in order to increase number of users and amount of time spent on the site and leverage social media to push users to site.
Client: Moviefone Industry: Entertainment Date: 2014
User personas are a fictional profile of an actual type of website/app visitor that defines their goals and behaviors. These helps us better understand what visitor types expect to experience and want to accomplish by using a digital product.
Feature Value Matrix
It indicates the priority and hierarchy of tasks that may be performed by different user types. It takes all the features (or tasks) you’d like to include on your website/app and puts a weighting of importance to each one.
Bubble maps and mind maps group content into logical buckets, allowing us to better plan the structure of the website.
The Wendy Show Website
PROJECT GOAL Our client needed a site to be responsive across standard screens and optimized for loading speed, performance, and SEO, to ultimately increase mobile ad revenue.
WHAT WE DID We partnered with a leading entertainment marketing agency to provided UX expertise and deliverable such as content audit, feature value matrix, and responsive wireframes to promote user interactivity and improve mobile retention.
Client: The Wendy Show Industry: Entertainment Date: 2016
Feature Value Matrix
Medtronic HealthRise Website
I created a visual interface and infographics, maps, and, charts to promote a 5-year, $17 million global effort designed to expand access to care for cardiovascular disease and diabetes among underserved populations.
Client: Medtronic Industry: Healthcare Date: 2015
Learning Portal for Minority AIDS Initiative
I created the branding and designed the visual interface for a portal to be used by grantees to share resources, access information, and submit data.
Client: SAMHSA Industry: Government Date: 2016
Health Finance and Governance Website
During the website development process, we created user personas to uncover the goals, pain points, and behaviors for each user type.
By identifying similar pain points, such as website loading times, the web team was able to prioritize features to include that aligned with business requirements.
I designed the website interface as part of a set of branded materials to highlight the program’s focus areas in finance and governance.